A million ways to stain a carpet. One way to clean it.
Problem
SpotShot worked. The product had real efficacy and a loyal following, but the brand was invisible at retail and forgettable in advertising. In a category defined by generic "clean" imagery and earnest demonstrations, there was no personality, no point of view, and no reason to remember any of it.
Solution
We leaned into the chaos. Carpets are magnets for disaster — kids, pets, red wine, mystery substances — and we celebrated every single one. "A Million Ways to Stain a Carpet. One Way to Clean 'Em Up." The campaign gave SpotShot a sense of humor about the mess and an iron-clad reason to believe. Comedy as a competitive advantage.
Social Media
Impact
A brand that finally had a voice. SpotShot went from shelf-filler to something people actually remembered and repeated. The tagline did the work long after the ads stopped running.
