Ingram Micro Cloud
"More as a Service"
Brand Launch
I developed the Ingram Micro Cloud brand platform and launch campaign around the idea “More as a Service,” designed to reposition the company as a partner-first ecosystem rather than simply a distributor of cloud solutions. The work addressed direct customer feedback that partners felt overlooked, shifting the narrative toward collaboration, enablement, and shared success. At the center of the visual identity was a system of ever-expanding circles, symbolizing the growing network of SaaS products, services, and partner opportunities available through the platform. The identity scaled across campaign materials, digital communications, and partner-facing experiences, creating a distinct visual language that reinforced growth and possibility.
Brand Identity
Key Takeaway
The campaign redefined how partners perceived Ingram Micro Cloud, shifting sentiment from transactional vendor to strategic ecosystem partner that was devoted to their success. The expanding-circle visual system became an instantly recognizable symbol of growth and connectivity, reinforcing the platform’s role as an engine for partners' success. By aligning brand storytelling with partner priorities, the work strengthened engagement and established a foundation for the future.
Brand Identity
Ingram Micro ONE Live Event Identity
I created the visual materials for Ingram Micro ONE, the company’s flagship global live event, translating brand messaging into fully realized physical environments. Each year introduced a new visual theme designed to energize attendees while maintaining continuity across event cycles. The work extended beyond concept into fabrication-ready execution, creating stage graphics, environmental signage, digital displays, printed materials, and video content that guided attendees through the experience. Detailed mechanical design files supported production vendors across installation environments, ensuring visual precision at every scale, from handheld materials to large-format stage builds.
Key Takeaway
The evolving identity systems transformed Ingram Micro ONE into a recognizable, repeatable global experience, one that partners associated with innovation, clarity, and scale. By aligning creative direction with fabrication realities, the work improved production efficiency while maintaining consistent brand presence across environments. The event identity became more than decoration, it became the visual language of the partner experience.
Impact
Together, the Ingram Micro Cloud brand platform and the Ingram Micro ONE event identity transformed how partners experienced the business—shifting perception from distributor to ecosystem leader. The More as a Service campaign established a recognizable visual language that reinforced growth and partnership, while the evolving ONE event identities brought that promise to life across large-scale, real-world environments. By aligning brand storytelling with physical experience, the work created continuity across channels and years—strengthening partner engagement, improving production efficiency, and turning each touchpoint into a consistent expression of scale, connection, and possibility.
