Macrobond

Your Single Force of Truth

BRAND IDENTITY + ACTIVATION CAMPAIGN

Overview

Macrobond is one of the most powerful economic and financial analytics platforms in the world—but almost no one in the US had heard of it.

We partnered with their leadership team to change that. What began as a rebrand turned into a company-wide transformation: brand identity, full-site rebuild, product positioning, global video campaigns, sales enablement, motion system, and more.

Challenge

How do you introduce a Scandinavian-born data powerhouse to a U.S. audience during a moment when trusted data is at a critical crossroads?

Macrobond was already essential to analysts, strategists, and central banks across Europe. But in the U.S., it was largely unknown. To expand their presence, we needed more than just a rebrand—we had to reframe the entire value proposition.

The Idea

Your Single Force of Truth

We positioned Macrobond as the antidote to economic noise: a single, verifiable “force” of truth in an age of uncertainty.

Macrobond goes beyond trusted data. The platform gives your entire team one source of live, trusted, collaborative insight.

My Role

As the creative director, I led the visual identity, brand platform, messaging, and campaign storytelling across every phase—from pitch to rollout. Working across design, video, UX, and content teams in NYC, Malmo, and London.

Project Scope

New logo
Brand identity system
Messaging & brand voice
Website design & UX
Brand film series
Sales & product enablement
Motion & chart language
Iconography
Email & social templates

Logo + Brand System

I evolved the Macrobond identity into a modern, modular system that works across everything: from investor decks to Instagram, keynote stages to spreadsheets.

Brand new logo and mark
Color palette + gradients
UI-safe font system for charts, emails, product, and print
Iconography and design rules for templates

Website

The new Macrobond website was engineered to create a product-led experience to drive awareness and sales.

40+ pages across solutions, platform, datasets, industries, and resources
Responsive modular system with flexible components
UX architecture designed for discovery + conversions
New CMS content templates for blogs, webinars, product releases
Photography and animated demos
Stylized UI and graphics system

Video Series

To bring the brand to life, we created a series of testimonial films featuring real economists and Macrobond leaders. Part of the challenge was capturing subjects in different locations, while trying to maintain a single visual narrative. The solution was shooting on an LED soundstage and using the screen as a sort of portal between locations.

Sales Enablement Materials

The new brand wasn’t just surface-level, it extended to every touchpoint. I developed a full suite of assets for product marketing, sales, and partner use.