Macrobond

“Your Single Force of Truth”

BRAND IDENTITY + ACTIVATION CAMPAIGN

Overview

Macrobond is one of the most powerful economic and financial analytics platforms in the world—but almost no one in the US had heard of it.

We partnered with their leadership team to change that. What began as a rebrand turned into a company-wide transformation: brand identity, full-site rebuild, product positioning, global video campaigns, sales enablement, motion system, and more.

My Role

As the creative director, I led the visual identity, brand platform, messaging, and campaign storytelling across every phase—from pitch to rollout. Working across design, video, UX, and content teams in NYC, Malmo, and London.

Scope

New logo
Brand identity system
Messaging & brand voice
Website design & UX
Brand film series
Sales & product enablement
Motion & chart language
Iconography
Email & social templates

The Idea

Your Single Force of Truth

Macrobond goes beyond trusted data. The platform gives your entire team one source of live, trusted, collaborative insight. We built everything around this idea: unifying visuals, messaging, product storytelling, and voice.

Logo + Brand System

I evolved the Macrobond identity into a modern, modular system that works across everything: from investor decks to Instagram, keynote stages to spreadsheets.

Refined logotype + flexible symbol
Dimensional “M” motif for charts and motion
Expanded palette + gradients for overlays
UI-safe font system for charts, emails, product, and print
Iconography and design rules for templates

Website

I led the development of the entire Macrobond website, creating a product-led experience to drive awareness and sales.

40+ pages across solutions, platform, datasets, industries, and resources
Responsive modular system with flexible components
UX architecture designed for discovery + conversions
New CMS content templates for blogs, webinars, product releases
Chart embed logic and branded data previews throughout

Challenge

How do you introduce a Scandinavian-born data powerhouse to a U.S. audience during a moment when trust in data and institutions is under attack?

Macrobond was already quietly essential to analysts, strategists, and central banks across Europe. But in the U.S., it was largely unknown. To expand their presence, we needed more than just a rebrand—we had to reframe the entire value proposition.

We positioned Macrobond as the antidote to economic noise: a single, verifiable “force” of truth in an age of opinion overload. The goal wasn’t to make it louder—it was to make it undeniably clear, credible, and necessary.

Video Series

To bring the brand to life, we created a batch of testimonial films featuring real economists and Macrobond leaders—filmed on location in New York and London. Here are two highlights.

Enablement

The new brand wasn’t just surface-level, it extended to every touchpoint. I developed a full suite of assets for product marketing, sales, and partner use.