FloQast
Helping you is our middle name.
FloQast is a financial project management tool beloved by accountants, controllers, CFO’s, and the entire finance team — not because it’s software that does the job, but because it makes the job awesome.
This brief was simple: tell that story in the most FloQast-way possible.
FULL-FUNNEL GOODNESS
The Idea
What happens when customers love a brand so much, they start giving it nicknames. That’s the story behind FloQast’s social campaign: “Helping You Is Our Middle Name.”
I built an entire creative platform around a single playful realization — the perfect way to treat a headline was like a nickname.
By executing the concept this way, I wanted to place the FloQast brand at the center of a faster close.
Design and Art Direction
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Headlines literally sliced through the logo, extending the campaign line through kinetic type animations and scrolling reveals.
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FloQast’s signature green team up nicely with a host of other zesty colors. All balanced by soft neutrals and warm whites — supporting clarity, balance, and focus.
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Real accountants, not stock smiles. Faces mid-laugh, mid-relief, mid-“OMG we actually closed on time.”
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A visual rhythm of halves — left and right, past and present, problem and solution — always brought together by the friendly FloQast hash.
Infographics
The campaign concept translated well across the entire content media spectrum.
