FloQast

Helping you is our middle name.

FloQast is a financial project management tool beloved by accountants, controllers, CFO’s, and the entire finance team — not because it’s software that does the job, but because it makes the job awesome.

This brief was simple: tell that story in the most FloQast-way possible.

FULL-FUNNEL GOODNESS

The idea

When you’re such an indispensable partner that your customers give you a nickname, this campaign is all about that. It’s about a product that is truly helpful. And human. Made by accountants for accountants. So like a verbal fistbump, I gave the brand some nicknames.

Flo—even grumpy CFOs smile—Qast.
Flo—helping teams close faster—Qast.
Flo—turning chaos into close—Qast.