Amazon
Level Up
AI + LIVE ACTION PRODUCTION
Overview
Amazon wanted to recruit future employees and independent sellers, fast.
Traditional production methods would have limited speed and flexibility, requiring multiple locations, set builds, and extended timelines.
Utilizing a live-action + AI production approach allowed us to concept, iterate, adapt quickly, and support multiple creative variations without sacrificing quality.
The Idea
Faster iteration and more flexibility
My Role
As the creative director, I led the story development, visualizations and style boards, environments, pre and post-production.
