Acura RSX Type S
This spot called Dance was designed to appeal to the racer in all of us. the audience was young, edgy and wanted a driving experience that took them to a whole different level. I partnered with director Mark Romanek and Anonymous Content, along with Digital Domain to bring this idea to life.
Acura RDX Technocharged
To launch the all-new Acura RDX, I wanted to talk about what made this car different than all the other cars in the category. The RDX comes loaded with the latest technology, Super Handling™ AWD and is powered by Acura’s first turbo engine. That led to this TV and print effort titled “Technocharged.”
Acura RSX Type S
It all began when we heard it. the new Acura RSX Type S came with a feisty VTEC engine that roared like a sprinting tiger. On a test-drive, I realized that coupled with a 6-speed manual transmission, this car was designed to fly. And thus, the spot Pilots was born.
Acura TSX
Technology makes a world of difference. From helping you find where you want to go, to controlling the timing and performance of your engine and suspension. These two commercials showcase the fun and function of Acura technology.
